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Change of Tsingtao, may was the result of internal strategic differences. Analysts on the business (micro-blog) daily said, Tsingtao Brewery Company Limited (hereinafter referred to as "Tsingtao") Chairman Jin's departure, may instead of during his attention, slow expansion of profits from the competition concerned. Crsb rivals such as expansion, and then select strategies for improving profits,Tsingtao were victims of the situation. Crsb, parent company of China resources enterprise limited (00291. HK) annual report 2011 huarun snowflake beer sales of 10.235 million litres, and Tsingtao beer sales that year only to 715,000 liters. Internal divisions: the expansion or consolidation in January 2011, love Jin, Qingdao beer when Vice President globalYan Xu of the sudden resignation, President of marketing, Qingdao beer at that time said in its announcement of "personal reasons", Yan Xu remained as the company's senior marketing consultant. The industry was considered, Yan Xu of the game due to its leading "big customer" marketing system in the new situation it is difficult to promote. Tsingtao, an insider told the Business Journal said that compared to Yan Xu to push the customer, then GreenSun Mingbo, President of island beer, I prefer intensive marketing practices. "Yan Xu after the departure of Jin's departure was not a surprise. "Familiar with the beer industry analysts even think that internal thinking on development of Tsingtao would have two voices, an advocate for customers, brand, to profit, a focus on size, revenue, sales. In addition to this,A brokerage analysts also believed that, before the last few years, development of Qingdao Beer mainly focusing on the high-end products to create, too conservative in the expansion of market share, some missed expansion opportunities. As early as in August 2010, had external Sun Mingbo stance: "5 years of consolidation, Tsingtao brewery management capabilities significantly improve, so a new round of growth is inevitableAny enterprises cannot expand forever, it is impossible to permanently integrated. Consolidation and expansion are alternating, after gathering strength in integration, Tsingtao is entering a period of consolidation and expansion developed simultaneously. "In the Sun Mingbo last week in his capacity as Chairman for the first time unveiled at a press conference," share "is the most important keywords in Sun Mingbo statement. He said that in the coming years toChina's beer industry consolidation finally the opportunity to speed up development, future Tsingtao's position in the global beer industry. According to this understanding, Jin to leave a few days after, Tsingtao for internal communication, June 2012 current month sales breakthrough 1.001 million litres, rose 15%, a single-month sales record. A food and beverage industry analyst believes that, before last year'sTsingtao beer in a few years share a slower pace of expansion, there were strategic mistakes, profit, sales of rivals such as China resources snow continued to close, layout is also aggressive in the base in East China market, it can be said that to some extent missed a number of opportunities for development of Tsingtao. Perhaps it is one cause of Jin to leave. Tsingtao beer had showed hesitation in mergers and acquisitionsPsychology, such as the November 2010, Hangzhou xihu beer per cent of mergers and acquisitions, which is already up to only the last few steps, and occupy multiple advantages, but in equity auctions that day, China resources snow away at only slightly higher prices, crsb eventually get what they want from the hands of Qingdao Beer partner Asahi wholly acquired xihu beer. In addition to the crsb, Qingdao Beer faceCompetitors there play like Belgium Budweiser beer group InBev. Qingdao beer at an Investor Conference on recent mentions that as a strong competitor guild wars 2 power leveling, Budweiser-Busch InBev and strategies of Qingdao Beer is very similar to our main brand high-end, acquire some low-end brands. Statistics show that current Budweiser-Busch InBev layout as much scale of millions of tons of plants in China last year, sales5.66 million tons, expanding rapidly. However, judging from profits, Tsingtao is still competitive advantage, 2011 Tsingtao is vested in the shareholders of the parent company's net profit of $ 1.738 billion yuan, while China resources snow 2011 year profit attributable to shareholders of HK $ 785 million, or $ 643 million Yuan. State-owned enterprises Tsingtao: equity incentive for years practices it in addition to the development directionPossible differences, causes separation of the Jin, the industry there are many kinds of assertions, which are "likely to make a mistake, but not serious" speculation. But many people in the industry think, Qingdao municipal SASAC views may have played a role. Last year ranked second in the Qingdao municipal State-owned enterprises is satisfied that the amount of State-owned enterprise, Qingdao municipal SASAC is clearlyTsingtao beer had placed high hopes. Qingdao, Qingdao, issued by the State-owned assets supervision of State-owned enterprises "Twelve-Five" related development planning requirements, Qingdao Beer Group further optimize the layout of domestic capacity, build the provincial core base markets, keep upgrading in domestic beer industry leader, Tsingtao AG guarantees subject to the control of State-owned capital, a rights issue, shares, corporate bonds and other implementingFinancing, support the company's implementation of the integration of internal and external expansion both of "two-wheeled" strategy. In fact, in addition to the early separation of Jin, shareholder representative supervisor Du Changgong as the seventh Chairman of the Supervisory Board also served only one year, on June 27 shareholders ' reasons for retirement during departure, Duan Jiajun succeed Du Changgong as Chairman of the Supervisory Board by the Qingdao municipal shizhiEnterprise's Chairman of the Supervisory Board. In addition, compared to successor Sun Mingbo, Jin a much more high profile heads of State-owned enterprises. Biography that is associated in recent years with the cups of the sea, the Jin management journal. Last April, Jin when you attend a conference high profile claims that Chinese entrepreneurs should not put themselves into the so-called theorist, "when you become when the GodfatherIs your time to die ". Correspond with the changes mentioned above, Qingdao Beer of the large State-owned enterprise equity incentive has been to no avail. These brokerages, analysts said, Qingdao Beer has maintained that equity incentive plan in recent years have done gw2 power leveling, but the Government may have failed to pass. "As a brand, in the current circumstances, very difficult". At the Qingdao Beer 2006 years share reform programme, the commitment of implementing incentive, but over the years, equity incentive program has not become a reality. Jin 2009 talk about impact of Chen Fa tree stake in Tsingtao brewery will be referred to, the mechanism of private enterprises will be further activated mechanism of State-owned enterprises, such as incentive and long-term incentive to become better, Tsingtao breweryCompetitiveness will be improved, he even think that Tsingtao beer as a subsidiary enterprise of the local State-owned assets supervision on the proportion of equity incentive should be greater than yangqi breakthrough.